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FORD HUB

Ford Hub at Westfield World Trade Center in New York City. Located within the Oculus,
one of NYC’s busiest transit hubs, the space is designed to promote the ways Ford is thinking about the future of transportation.

The interior features various interactive exhibits, both analog and digital, with its centerpiece featuring a kinetic mobility sculpture that uses marbles to show multimodal traffic patterns.

LIGHT WHEELS

Light Wheels is a mounted interactive installation of 6,000 Ford die-cast vehicles. Each car has a small LED inside making the entire installation function as a large screen. The wall reacts to the movements of visitors, as they explore the space and dynamic graphic patterns of light would move through the array of model cars.