Ford Hub at Westfield World Trade Center in New York City.
Located within the Oculus, one of NYC’s busiest transit hubs,
the space is designed to promote the ways Ford is thinking about
the future of transportation.
The interior features various interactive exhibits, both analog and digital, with its centerpiece featuring a kinetic mobility sculpture that uses marbles to show multimodal traffic patterns.
Light Wheels is a mounted interactive installation of 5,000 Ford die cast vehicles, each car is illuminated with LED lights that react to visitors walking by.
A large-scale interactive installation uses marbles to highlight "a transportation operating system."
Role : Designer
Client : Ford Motor Company
Agency : Radical media
Video + Photo : Juwan Lim