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MUSEUM OF FEELINGS

 An interactive a pop-up experience for your eyes, ears, nose, and hands built to showcase the beautiful connection between scent and emotion. Visitors are taken on a sensory journey through five responsive rooms , where Glade® fragrances act as the muse to inspire visitors to explore their emotions.

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The museum glows at night to reflect the current mood of New York City, changing colors based on social media and other real-time data.

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The Museum of Feelings became a must-see experiential attraction, drawing close to 60,000 people during three weeks of New York City’s holiday season.

CREDIT

Client : Glade
Role : Experiential Spatial Designer
Photo : Yoon Hee Kim . Woonji Kim . Brittany Cyk
Awards:   
Cannes Lions Live Brand Experience, Gold
Cannes Lions Omni-Channel Experience, Silver
Cannes Lions Brand Installation & Experience, Bronze
Cannes Lions Creative Data, Bronze
One Show Cross-Platform: Innovation, Silver
Clio Awards Brand Design, Gold