MUSEUM OF FEELINGS
An interactive a pop-up experience for your eyes, ears, nose, and hands built to showcase the beautiful connection between scent and emotion. Visitors are taken on a sensory journey through five responsive rooms , where Glade® fragrances act as the muse to inspire visitors to explore their emotions.
The museum glows at night to reflect the current mood of New York City, changing colors based on social media and other real-time data.
The Museum of Feelings became a must-see experiential attraction, drawing close to 60,000 people during three weeks of New York City’s holiday season.
Role : Experience Designer
Agency : Radical Media
Photo : Yoon Hee Kim . Woonji Kim . Brittany Cyk
Cannes Lions Live Brand Experience Gold, One, 2016
Cannes Lions Omni-Channel Experience Silver, 2016
Cannes Lions Brand Installation & Experience Bronze, 2016
Cannes Lions Creative Data Bronze, 2016
One Show Cross-Platform: Innovation Silver, 2016